ADMIRE

The company is located at No. 48, Tengfei Third Road, Southwest Aviation Port, Shuangliu District, Chengdu, with a total factory floor area of over 20,000 square meters. Boasting well-equipped facilities and an elegant working environment, the company has successfully established itself as a “garden-style” manufacturing plant. It has obtained certifications under the ISO 9001 International Quality Management System, ISO 14001 International Environmental Management System, and ISO 45001 Occupational Health and Safety Management System, and has been honored with prestigious awards such as the “Famous Trademark of Sichuan Province” and the “AAA-Level Customer Satisfaction Unit.” The company is one of the largest manufacturers of luggage, leather goods, and aluminum cases in the Southwest region.

The company specializes in the R&D, manufacturing, and sales of a wide range of aviation luggage, travel bags, aluminum cases, cosmetic bags, shoulder bags, wallets, belts, leather gloves, and other leather goods. It boasts a complete set of internationally standardized production equipment for luggage, leather goods, and aluminum cases, as well as standardized production lines.

Our company has always adhered to the quality policy of “genuine leather, genuine quality, scientific management, and meticulous craftsmanship,” and the business philosophy of “details determine quality, and service determines the market.” We have built two major brands under our umbrella: Admire and Wilddeer. Thanks to the Admire team’s commitment to “pursuing perfection and striving for excellence” and their tireless efforts over the years, we have earned unanimous recognition from our customers and established strong, long-term cooperative relationships.

The company primarily serves standardized and group-customized projects for China’s civil aviation sector, the military, the Maritime Safety Administration, and other similar entities. Its partners and clients span the globe, with its products exported to renowned airlines in Europe and North America, as well as in France, Sweden, the Netherlands, São Paulo, Hong Kong, Macau, South Korea, Japan, and other regions, along with military organizations, railway authorities, and multinational corporate groups. Key partners include Air China, China Eastern Airlines, China Southern Airlines, Hainan Airlines, Shenzhen Airlines, Shandong Airlines, Xiamen Airlines, Sichuan Airlines, Chengdu Airlines, Shanghai Airlines, Juneyao Airlines, Spring Airlines, Tibet Airlines, Qingdao Airlines, Capital Airlines, Okay Airways, Tianjin Airlines, Longyou Airlines, Heilongjiang Airlines, Huaxia Airlines,LuckyAir, SF Airlines, West Air, Urumqi Airlines, Colorful Airlines, Happiness Airlines, Guilin Airlines, Beibu Gulf Airlines, Fuzhou Airlines, Ruili Airlines, Grand China Airlines, Chang’an Airlines, China Post Airlines, Hong Kong Airlines, Macau Airlines, Cambodia Airways, Fiji Airways, Himalaya Airlines, as well as 73 other aviation enterprises such as general aviation operators, helicopter operators, business jet operators, and flight training academies. Additional notable clients include the Maritime Safety Administration of China, China Ocean Shipping Group, SF (Tyson) Group, and well-known research institutes under the China Electronics Technology Group, including the 10th, 29th, and 30th Institutes.

20 +

Occupied 98% share in chinese aviation cabin crews suitcase and bag market

29

Obtained 29 Patents

20

5 certifications and dozens of honors.

98 %

Occupied 98% share in chinese aviation cabin crews suitcase and bag market

Brand Story

Corporate Philosophy

Enterprise Objectives

Keep pace with the times and build an internationally recognized brand with Chinese characteristics.

Corporate Mission

Carrying forward timeless classics and creating modern style—your satisfaction is our sole pursuit.

Corporate Management Philosophy

Details determine quality; service determines the market.

Corporate Quality Philosophy

Genuine leather, authentic quality, scientific management, and meticulous craftsmanship.

Corporate Talent Philosophy

Recognition, Participation, and Co-creation of the Future

Corporate Values

Wise, pioneering, innovative, and ambitious

Corporate Culture

Partners

Hunan Airlines
Juneyao Airlines
Happy Air
Okay Airways
Meijia Airlines
Korean Air
SF Airlines
Yuantong Airlines
Colorful Guizhou Airlines
China United Airlines
Shenji General Aviation
Jade Airlines
Hanergy
Zunxiang Business Aviation
Hangzhou Xiaoshan International Airport
Spring Airlines
Galaxy Airlines
Asiana Airlines
Capital Airlines
Urumqi Air
Hanyu Aviation
Han Hua Airlines
Dehong South Asia General Aviation Co., Ltd.
Beijing Meibang General Aviation
All Nippon Airways
Sichuan Samsung General Aviation Company
East China Airlines
Dinghong General Aviation
Beibu Gulf Airlines
Golden Deer Airlines
Yunnan General Aviation
AIRBUS
Pan-American Education
Pan-American Aviation
Aifan Airlines
Nanshan Official Business
People’s Liberation Army Air Force
Chengdu Civil Aviation Medical Center
GE Company
COSCO Shipping
China Ocean Shipping Group
China Maritime Safety Administration
SKY-BLUE
British An Airlines
China Flying General Aviation Co., Ltd.
NAFA
China Cargo Airlines
Yangtze River Express
COMAC
HNA Flight School
Oriental Hope
Great White Bear
Zhengbang Technology
DELL
HP
Ecco
China Eastern Airlines
Air China
Hainan Airlines
China Southern Airlines
Shandong Airlines
Shenzhen Airlines
Shanghai Airlines
Sichuan Airlines
Xiamen Airlines
Hebei Airlines
Hong Kong Airlines
Air Macau
Tibet Airlines
Tianjin Airlines
Fuzhou Airlines
Qingdao Airlines
Capital Airlines
Ruili Airlines
West Air
Kunming Airlines
Capital Helicopter
Chengdu Airlines
Jilin General Aviation
China Post Air