ADMIRE

The company is located at No. 48, Tengfei 3rd Road, Shuangliu Southwest Airport, Chengdu, with a total factory floor area of 21,000 square meters. Boasting well-equipped facilities and an elegant environment, it has successfully established itself as a "garden-style" factory. The company has obtained certifications including ISO 9001 International Quality Management System, ISO 14001 International Environmental Management System, and ISO 45001 Occupational Health and Safety Management System. It has also achieved safety production standardization certification, five-star after-sales service certification, and other authoritative qualifications, making it one of the larger manufacturers of luggage, leather goods, and aluminum cases in the southwestern region.

The company specializes in the research, development, production, and sales of various aviation cases, travel luggage, aluminum alloy cases, cosmetic bags, crossbody bags, wallets, belts, leather gloves, and other leather goods. It possesses complete production equipment and standardized production lines for luggage, leather goods, and aluminum cases that meet international standards.

Our company has consistently adhered to the quality policy of "authentic materials, scientific management, and meticulous craftsmanship," while upholding the business philosophy that "details determine quality, and service determines the market." Under this philosophy, we have established two major brands: Admire and Wilddeer. Through the relentless efforts and "pursuit of perfection, continuous improvement" work ethic of Admire employees, we have earned consistent recognition from our clients.

The company primarily serves China's civil aviation, standardized format services, and group customization businesses, with key partners including: Air China, China Eastern Airlines, China Southern Airlines, Hainan Airlines, Shenzhen Airlines, Shandong Airlines, Xiamen Airlines, Sichuan Airlines, Chengdu Airlines, Shanghai Airlines, Juneyao Airlines, Spring Airlines, Xizang Airlines, Qingdao Airlines, China Express Airlines, China Postal Airlines, SF Airlines, Air Travel, Hebei Airlines, Jiangxi Air, Capital Airlines, Tianjin Airlines, Tianjin Air Cargo, Zhejiang Loong Airlines, Longjiang Airlines, Zhongyuan Longhao Airlines, Longhao General Aviation Group Co., Ltd,Suparna Airlines Company Limited,Lucky Air Co., Ltd,Okay Airways Company Limited,Dalian Airlines,West Air Co., Ltd,Urumqi Airlines Co., Ltd,Joyair Air, Guilin Company Limited,Guilin General Aviation Co., Ltd,Guangxi Beibu Gulf Airlines,Fuzhou Airlines Co., Ltd,Ruili Airlines,Grand China Air Co., Ltd,AIR CHANG AN Co., Ltd,China Cargo Airlines LTD,China United Airlines,Fan-Mei General Aviation Group,Central Airlines,Deer Jet Co., Ltd,Commercial Aircraft Corporation of China Ltd,Hong Kong Airlines Limited,Hong Kong Air Cargo,Air Macau,Cambodia Airways Co., Ltd,Air Cambodia, Ghana Airways, Fiji Airways, and other airlines. Additionally, it collaborates with renowned enterprises such as SF (Tyson) Group, Panmerit Group, CETC's 10th, 29th, and 30th Research Institutes.

20 +

With over 20 years of deep engagement in the civil aviation crew luggage manufacturing field, we have built a solid industry legacy.

26

The company has been granted 26 national patents so far

10

The company has received dozens of honors and obtained authoritative certifications, including ISO tri-system certification, work safety standardization, and five-star after-sales service accreditation.

50 +

Focused on civil aviation crew luggage solutions, we have served multiple domestic airlines

Brand Story

Corporate Philosophy

Enterprise Objectives

Keep pace with the times and build an internationally recognized brand with Chinese characteristics.

Corporate Mission

Carrying forward timeless classics and creating modern style—your satisfaction is our sole pursuit.

Corporate Management Philosophy

Details determine quality; service determines the market.

Corporate Quality Philosophy

Genuine leather, authentic quality, scientific management, and meticulous craftsmanship.

Corporate Talent Philosophy

Recognition, Participation, and Co-creation of the Future

Corporate Values

Wise, pioneering, innovative, and ambitious

Corporate Culture

Partners

Air China
China Eastern Airlines
China Southern Airlines
Hainan Airlines
Xiamen Airlines
Sichuan Airlines
Shenzhen Airlines
Shandong Airlines
Spring Airlines
The 30th Research Institute of China Electronics Technology Group Corporation
The 29th Research Institute of China Electronics Technology Group Corporation
The Tenth Research Institute of China Electronics Technology Group Corporation
SF (Tyson) Group
Hong Kong Cargo Airlines
Cambodia Airlines
Cambodia National Airlines
Fiji Airways
Ghana Airways
Zhongzhou Airlines
Chang'an Airlines
Tianjin Cargo Airlines
Longjiang Airlines
Longhao Airlines
Longhao General Aviation
Jinpeng Airlines
Jiangxi Airlines
Grand China Air
Dalian Airlines
Hunan Airlines
Juneyao Airlines
Happiness Airlines
Okay Airways
SF Airlines
China United Airlines
Urumqi Air
Beibu Gulf Airlines
Golden Deer Airlines
Pan-American Education
Pan-American Aviation
China Cargo Airlines
COMAC
Shanghai Airlines
Hebei Airlines
Hong Kong Airlines
Air Macau
Tibet Airlines
Tianjin Airlines
Fuzhou Airlines
Qingdao Airlines
Capital Airlines
Ruili Airlines
West Air
Chengdu Airlines
China Post Airlines
Guilin General Aviation
Guilin Airlines
Changlong Airlines
Lucky Air
China Express Airlines